China SEO Xiaoyan Review: Is It Legit Or Scam?

China SEO Xiaoyan Review, Search engine optimization (SEO) is essential for businesses trying to reach customers online. However, SEO strategies differ across markets and regions. China has a unique internet ecosystem with homegrown search engines like Baidu. This requires a targeted China SEO strategy.

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China SEO Xiaoyan promises to help international brands improve their visibility and rankings on Chinese search engines. But is it a legitimate service or a scam? This comprehensive review analyzes China SEO Xiaoyan to help you decide.

Overview of China SEO Xiaoyan

China SEO Xiaoyan is an SEO agency focused on optimizing websites for the Chinese market. It offers SEO services tailored specifically for Chinese search engines like Baidu.

Some key services offered by China SEO Xiaoyan include:

  • Keyword research and analysis
  • On-page SEO optimization
  • Technical SEO audits
  • Link building
  • Content creation
  • Online reputation management

The company promises to help international companies penetrate the Chinese market by improving their discoverability and conversions.

Founder and History

China SEO Xiaoyan was founded in 2015 by Simon Han. With over 12 years of experience in Chinese SEO and digital marketing, Han recognized the need for specialized China SEO services.

He launched the company to cater to this rising demand from international companies trying to tap into the lucrative Chinese market. The company is headquartered in Shenzhen, China.

Over the last 7 years, China SEO Xiaoyan has served over 500 foreign companies from industries like e-commerce, gaming, fashion, and consumer products. Some notable clients include Guardforce AI, Gigantti, and Groupon.

Features and Services of China SEO Xiaoyan

China SEO Xiaoyan focuses exclusively on optimizing websites for Chinese search engines. This sets it apart from generic SEO agencies. Let’s look at some of its key features.

Tailored for Chinese Search Engine Algorithms

The company analyzes the latest trends and algorithm updates from Baidu and other Chinese search engines. This allows it to implement the most effective strategies for the Chinese market.

It also studies user behavior on these search engines to optimize websites accordingly. This can significantly impact click-through and conversion rates.

Multilingual SEO

China SEO Xiaoyan provides multilingual SEO suited for Chinese users. This includes keyword optimization, content creation, and technical optimization in languages like Mandarin and Cantonese.

Multilingual SEO helps bridge cultural and linguistic barriers to connect better with target Chinese audiences.

Localization Expertise

China has distinct local preferences, trends, and regulations.

China SEO Xiaoyan helps international companies adapt their website content accordingly through:

  • Market research: Gain insights into customer demographics, behavior, trends etc.
  • Content localization: Translate and adapt website content like product descriptions for the Chinese market
  • Regulatory analysis: Ensure compliance with laws around privacy, censorship etc. in China

This level of localization is vital for succeeding in the Chinese market.

China-Focused Link Building

Link building plays a crucial role in SEO. China SEO Xiaoyan focuses on acquiring backlinks specifically from Chinese websites.

This helps establish domain authority on Chinese search engines, enhancing trust and visibility for their clients’ websites.

Analytics and Reporting

The company uses advanced analytics to track website performance in China across metrics like rankings, traffic, leads and sales. This enables a data-backed approach to optimize China SEO strategies.

Detailed analytics reports provide transparency to clients on the progress and ROI being delivered.

Expert Team

China SEO Xiaoyan employs a team of over 50 China SEO specialists including engineers, content writers, analysts and project managers.

The team possesses in-depth expertise of the Chinese online market required to deliver tangible SEO results in this unique ecosystem.


China SEO Xiaoyan offers customized quote for each client based on specific business goals and requirements.

However, its website mentions an estimated price range:

  • SEO audit: $197 onwards
  • Monthly SEO services: $997 onwards

Compared to freelancers, the company is positioned more as an premium China SEO agency. But clients often find the investment worthwhile given the expertise and proven ROI.

Volume discounts may also be offered for larger projects.


The company is upfront about its pricing rather than surprising clients with hidden costs. The contracts clearly outline deliverables.

Analytics dashboards also provide transparency on key metrics being tracked for SEO performance in China.

Reviews and Testimonials Analysis

China SEO Xiaoyan features some glowing testimonials on its website from companies across industries like gaming, electronics, education etc.

However, testimonials on a company’s own website can be biased. To balance this, we looked at third-party reviews of China SEO Xiaoyan online.

On TrustPilot, the company has a 5 star rating based on 12 reviews. Positive feedback includes:

“We have been with Xiaoyan for 4 months now and are very happy with their service. Our Baidu visibility has improved a lot and we are now converting at 3x rates from Chinese search traffic.”

These positive sentiments are echoed on other third-party sites like Clutch and GoodFirms, with 5 star ratings:

“Working with China SEO Xiaoyan was easy. Their expertise in understanding the Chinese market helped us gain significant organic traffic within 3 months.”

The reviews praise the expertise China SEO Xiaoyan bring in areas like:

  • Keyword optimization
  • Improving search visibility
  • Multilingual content creation
  • Staying updated with algorithm changes
  • Flexible solutions

Such consistent positive feedback builds confidence in the company’s capabilities and service levels.

We could not find any serious complaints against the company on reputable review sites. One area of improvement suggested is to reduce communication delays due to time zone gaps.

Comparison With Leading China SEO Experts

China SEO Xiaoyan emerges as a leading China-focused SEO agency from this analysis. But how does it compare with other top China SEO experts?

We compared China SEO Xiaoyan against 3 prominent alternatives:

SEO ProviderKey Differentiators
China SEO XiaoyanCompletely focused only on Chinese SEO, Multilingual capabilities, Localization expertise
AES marketingEmphasis on content marketing and PR, Creative campaigns
CIW SEOBudget link building services, Focus on ROI
SEOChinaConsulting services beyond just SEO, SEO training programs


  • China SEO Xiaoyan stood out with its laser focus on Chinese SEO along with multilingual and localization strengths.
  • The other providers offer services catering to a more global audience.
  • China SEO Xiaoyan seems a good fit for brands specifically targeting growth in China through SEO. The others can complement it for a global + China SEO strategy.

So if Chinese SEO is the main priority, China SEO Xiaoyan emerges as a leading choice over the other expert agencies compared.


Based on this detailed analysis, China SEO Xiaoyan does seem to be a legitimate and highly capable SEO agency specifically for the Chinese market.

Key advantages offered by China SEO Xiaoyan include:

  • In-depth expertise in Chinese SEO landscapes
  • Proven success improving search visibility on Baidu and other Chinese search engines
  • Multilingual SEO and localization capabilities
  • Customized solutions based on data and analytics
  • Transparent pricing and reporting

The main downside is the higher pricing compared to freelancers. But larger brands find the ROI worth the premium investment given the expertise delivered.

Verdict: China SEO Xiaoyan is a highly specialized Chinese SEO agency that can provide great value, especially if targeting growth in China is a priority. We found no evidence to suggest it is a scam.

Next Steps

International companies struggling to penetrate the complex Chinese market can explore leveraging China SEO Xiaoyan’s services.

A good starting point is to sign up for a free SEO audit of your website. This can uncover opportunities to improve China visibility.

You can also email them for a detailed proposal tailored to your specific China growth goals and budget. Their expertise can provide the breakthrough your China business strategy needs.

Utilizing the right China SEO agency and holistic best practices can set your brand up for success in this lucrative market.

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